DJ_WTSN at your service!

30.06.2015 / On laisse la parole à

Une fois n'est pas coutume, le post d'aujourd'hui sera en anglais mais nous avons une bonne raison ! Pendant 1 mois, Jessica Cheung, digital producer chez Havas New-York, est venue travailler avec nous.

Dans le cadre du programme Havas Lofts, Jessica est venue découvrir comment fonctionnait le digital de ce coté-ci de l'Atlantique...

Nous avons décidé de lui laisser la parole pour présenter une des dernières créations de Havas NYC !

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Havas WorldWide New York

Last Thursday, the team in Havas NY held a hackathon to create prototypes utilizing IBM's cognitive supercomputer, Watson. You may remember Watson from his win against Garry Kasparov the chess champion. Or you may recall that Watson won the tv game show, Jeopardy.

Jeopardy

The Havas Cannes team was directed to create a prototype to be presented at Havas Cafe next Wednesday at Cannes. The prototype would celebrate the partnership of Havas, Universal Music Group and IBM. The team consisted of 1 Digital Producer, 1 Account lead, 1 Technology lead and 1 Creative director.

From this Hackathon which lasted 2 days, DJ Watson was created.

DJ Watson is a custom mixtape generator powered by IBM's cognitive system Watson. Watson's personality insights services uses your Twitter feed to generate linguistic analytics to extract a spectrum of cognitive and social characteristics. It's learning about you and providing you a tailored mixtape that you can be a better you.

Enter your Twitter handle in DJ Watson and Watson will analyze all your tweets and pair your personality with songs matching your desired mood from the Universal Music library (only for American Twitter accounts now).

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by Havas Worldwide Paris